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3 Marketing Mistakes That Cost Banks Millions [VIDEO]

by Shaun Heuerman | Jan 5, 2023 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing

I believe there are hundreds and thousands of ways to do any one thing—but there’s only ONE best way. In this episode, I’ll show you how banks destroy their potential by violating little known yet powerful marketing principles.   If you’re the kind of leader who...

How to Consistently Deliver WOW Customer Service [VIDEO]

by Shaun Heuerman | Dec 29, 2022 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing

I believe people love to have positive attention lavished on them. EVERY bank is facing these challenges. bank is facing these challenges. bank is facing these challenges. this episode, I’m going to show you how to take your already good customer experience and turn...

The Unlikely 4-Step Formula to Double the ROI Of Your Marketing [VIDEO]

by Shaun Heuerman | Dec 22, 2022 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing

I believe most everything in life should carry its own weight. In this session, I’ll show you how to create massive ROI from every marketing dollar AND know how to prove it! If you’re the kind of leader who is rubber stamping a marketing budget that has a few tweaks...

How to Cut Your Marketing Budget By 80% and Double Profit at the Same Time [VIDEO]

by Shaun Heuerman | Dec 15, 2022 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing

I believe that people want to work with people who “get them” and are all about their success. In this series, I’m going to show you how you can transform the marketing ROI so that every dollar you invest gives you $5 to $20 back (or more) to your bottom line. If...

The Dangers of False-Attempt Sales Training [VIDEO]

by Shaun Heuerman | Dec 1, 2022 | Deposits, Profitability and Growth, Sales & Marketing

I believe people don’t like hassles. Who does? Whether it’s at work, at home, or out shopping. But it’s a dangerous attitude among your people because it causes them to not put 100% into their sales conversations. In this video, I’m going to show you how your people...

Bank Sales Training Basics—with an Important Twist [VIDEO]

by Shaun Heuerman | Nov 17, 2022 | Deposits, Profitability and Growth, Sales & Marketing

I believe that we humans can make easy tasks MUCH harder than they need to be.   We all do it. The people at your bank struggling with sales effectiveness do it, too. In this video, I’m going to show you how you can take a trouble spot, like getting enough...
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