by Shaun Heuerman | May 30, 2019 | Sales & Marketing
Belief is a funny thing. I’ve worked with over 300 banks and the #1 bank killer is between the ears of the leaders and the troops… As Henry Ford famously said: “If you think you can, or you think you can’t…you’re right!” The bad news is that believing in myths, just...
by Shaun Heuerman | Aug 9, 2018 | Sales & Marketing
I believe accountable people make the world go around. In this session, I’ll show you how to get everyone in your bank thinking about how to get the next best customers at premium pricing. If you’re the kind of leader who has the traditional marketing...
by Shaun Heuerman | Aug 2, 2018 | Sales & Marketing
Subject 1: 3 marketing mistakes that cost banks millions Subject 2: How these 3 marketing myths are stealing your profits (and you’d never know it) Subject 3: How to turn your marketing team into a profit center in 3 steps I believe there are hundreds and...
by Shaun Heuerman | Jun 7, 2018 | Sales & Marketing
I believe you have people on your team right now who are capable of so much more. In this episode, I’m going to show you how to eliminate the limiting beliefs that keep your team matching rates instead of going after substantial premium pricing on better...
by Shaun Heuerman | May 31, 2018 | Sales & Marketing
I believe that most of your salespeople have only begun to tap into their true potential. They just don’t have the confidence to go after large deals that are happy with their current bank and ask for premium pricing. In this episode, I’m going to show with you how...
by Shaun Heuerman | May 24, 2018 | Sales & Marketing
I believe you can and should be paid more for what you do. In this episode, I’m going to show you a few ways to highlight your USPs—“differentiating value”—the right way in your sales process. Customers will sit up and pay attention…and you won’t lock...
