by Shaun Heuerman | Aug 29, 2019 | Sales & Marketing, Sales Process, Sales Training
I’ve had the opportunity to review hundreds (maybe thousands at this point) of strategic plans from community banks. Sadly, most don’t have even ONE strategy in them. They have goals, visions, and purpose. But no strategy. Strategy is the “how...
by Shaun Heuerman | Jun 13, 2019 | Sales & Marketing
What does your job description say for your lenders…? Let me guess; an HR wordsmithed version of “get loans” … The problem is, you don’t want loans, you want to profit. Your superstars get this, and that’s why they excel. But your good, but not yet...
by Shaun Heuerman | May 30, 2019 | Sales & Marketing
Belief is a funny thing. I’ve worked with over 300 banks and the #1 bank killer is between the ears of the leaders and the troops… As Henry Ford famously said: “If you think you can, or you think you can’t…you’re right!” The bad news is that believing in myths, just...
by Shaun Heuerman | Aug 9, 2018 | Sales & Marketing
I believe accountable people make the world go around. In this session, I’ll show you how to get everyone in your bank thinking about how to get the next best customers at premium pricing. If you’re the kind of leader who has the traditional marketing...
by Shaun Heuerman | Aug 2, 2018 | Sales & Marketing
Subject 1: 3 marketing mistakes that cost banks millions Subject 2: How these 3 marketing myths are stealing your profits (and you’d never know it) Subject 3: How to turn your marketing team into a profit center in 3 steps I believe there are hundreds and...
by Shaun Heuerman | Jun 7, 2018 | Sales & Marketing
I believe you have people on your team right now who are capable of so much more. In this episode, I’m going to show you how to eliminate the limiting beliefs that keep your team matching rates instead of going after substantial premium pricing on better...
