by Shaun Heuerman | Mar 3, 2022 | Consulting
I bet your strategic plan does not have anything in it that says, “We want to match rates. We want to shrink our net interest margin. Oh, what can we do to match the rates of our desperate competitors?” Of course, those words aren’t in your strategic plan. And yet...
by Shaun Heuerman | Feb 24, 2022 | Consulting
Do you ever think you’re worth more? Yeah, you probably do. We all do. So doesn’t it feel like a violation whenever somebody says, “Hey, we can do business with you, but you’re going to have to match the rate.” That never feels okay. As soon as we match...
by Shaun Heuerman | Feb 17, 2022 | Consulting
“If you want to reach people no one else is reaching, we’ve got to do things no one else is doing.” Andy Stanley said that, and it starts my chapter on debunking the five biggest myths of loan growth in my Breakthrough Banking Blueprint book. Those five...
by Shaun Heuerman | Feb 10, 2022 | Consulting
Dear Banker: A Message from COVID to You I go by many names: Co-Ron A. Virus, Coronavirus, COVID, COVID-19, ‘Vid, “The Big One.” Some of my names are downright hurtful. The 2020 Plague. The Dirty ‘Rona. Those are actually some of the milder ones. And yes, for some, I...
by Shaun Heuerman | Jan 13, 2022 | Consulting
Way too many banks have spent a lot of money on brand awareness. And yet, can you even point to one customer who said I came to this bank because I just love their brand? In fact, most money spent on branding has a negative return on investment. Sadly, we’ve all...
