by The Emmerich Group | Jul 31, 2025 | Creating an Accountability Culture, Cross-Sales, Culture, Effective Leadership, Employee Training, Get More Cross-Sales, High Performance, Hiring for Performance, Managing Employees, Profitability and Growth, Sales Training
Cross-Sales Are Quietly Destroying Your Profit—and You’re Letting It Happen Let’s call this what it is: a silent epidemic in banking. While everyone’s chasing deposits or watching rates, weak cross-sales are bleeding your bottom line. 2.2 products per customer isn’t a...
by The Emmerich Group | May 1, 2025 | Cross-Sales, Culture, Deposits, Get More Cross-Sales, High Performance, Increase Net Interest Margin, NIM, Profitability and Growth, Workplace Culture
The Cross-Sales Myth That’s Costing Your Bank Millions If “our people just need to do more” actually worked, you’d already be at 8.0 cross-sales per customer—and popping champagne every month. But you’re not. Because knowing doesn’t drive results. Systems do. Culture...
by The Emmerich Group | Oct 10, 2024 | Cross-Sales, Deposits, Get More Cross-Sales, High Performance, Profitability and Growth, Sales & Marketing, Sales Process, Sales Training
I believe that most people working in banks perform at a fraction of their potential. In this session, I will show you how your people (like many bankers before them who couldn’t but now do) can average 6–7+ cross-sales and ALL the deposits in a way that never feels...
by The Emmerich Group | Sep 12, 2024 | Cross-Sales, Customer Success, Deposits, Employee Training, Fast and Low-Risk Loan Growth, Get More Cross-Sales, High Performance, High Quality Loans, Profitability and Growth, Sales & Marketing, Sales Process, Sales Training
When everyone is competing for a scarce item, it becomes difficult unless you improve at it. This is exactly what we need to do with low-cost deposits. Let’s face it, there is no end in sight to the competition for low-cost deposits. Even when your bank is flush...
by The Emmerich Group | Sep 5, 2024 | Cross-Sales, Customer Success, Deposits, Employee Training, Get More Cross-Sales, Sales & Marketing, Sales Process, Sales Training
I attended my first bank CEO conference several decades ago. You know what the theme was when people talked about cross-sales? They said, “My people are still order takers.” Fast forward a few decades, and CEOs still tell me, “My people are still...
by The Emmerich Group | Aug 22, 2024 | Cross-Sales, Deposits, Fast and Low-Risk Loan Growth, Get More Cross-Sales, Sales & Marketing, Sales Process, Sales Training
I don’t care what your position is; you have a sales position. Why? Let’s say you’re out with other soccer moms, and somebody mentions they’re planning on building a new home. Hmm, there’s potential for a mortgage there, isn’t...
