How Do You Stop “Matching Price” and Set Yourself Apart as a Category of One

I’ve heard it a thousand times—a CEO will say to me, “I am so tired of lenders walking into my office and saying, ‘Boss, I’m going to lose this deal unless we match the pricing.'” Yes, this is true, but only because they didn’t...

 Why Is It So Important to Hold On to Low-Cost Deposits

When everyone is competing for a scarce item, it becomes difficult unless you improve at it.   This is exactly what we need to do with low-cost deposits. Let’s face it, there is no end in sight to the competition for low-cost deposits. Even when your bank is flush...