by Shaun Heuerman | Nov 16, 2023 | Culture, Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning, Workplace Culture
I’m always astonished how difficult we make the Chief Lending Officer’s job. Video: Are You Properly Utilizing Your Team’s Skills?: A Chief Lending Officer Case Study We tell essentially this wonderful human being, who is probably good at credit, “hey,...
by Shaun Heuerman | Nov 9, 2023 | Culture, Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning, Workplace Culture
During challenging times, the one thing you can count on is that desperate competitors and fly-by-night organizations are going to come in and try to take away your best customers. Let’s face it, your top 100 customers, for any bank under $2-billion...
by Shaun Heuerman | Nov 2, 2023 | Effective Leadership, High Performance, Profitability and Growth, Sales & Marketing, Strategic Planning
Challenging times require great transparency of information going to the executive team and also going to the board. For instance, if I’m a bank CEO, I want to know if the account managers who are assigned to my current top 100 and top 1000 customers are in...
by Shaun Heuerman | Oct 12, 2023 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing
I believe accountable people make the world go around. In this session, I’ll show you how to get everyone in your bank thinking about how to go get the next best customers at premium pricing. If you’re the kind of leader who has the traditional marketing department...
by Shaun Heuerman | Oct 5, 2023 | Consulting, Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. Video: Bank Marketing Isn’t What It Used To Be In my book, The Breakthrough Banking Blueprint, I quote...
by Shaun Heuerman | Sep 28, 2023 | Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
I was speaking recently for a bank marketing association and what occurred to me was that I made a big discovery. I asked them how they move net interest margin. And I got that “huh?” look. Video: Single Most Important KPI for ROI in Marketing Then I dug a little bit...
