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Differentiation Value that Drives A+ Prospects [VIDEO]

by The Emmerich Group | May 30, 2024 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP

Do you agree that high quality customers love high quality attention? Let’s explore how you can transform your safety and profitability by creating the kind of differentiation that attracts the highest quality credits and makes price irrelevant. If you think...

You Deserve More and Better [VIDEO]

by The Emmerich Group | May 23, 2024 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP

Are you tired of accepting or being bound by limiting beliefs?     Today, we’re going to blow up the biggest limiting belief in banking. It’s so bad that it keeps you and your team from attracting the very best credits and commanding extreme premium...

Fishing Hole Instead of the Whole Lake [VIDEO]

by The Emmerich Group | May 16, 2024 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP

Sometimes one small tweak can make a huge impact. Do you agree?     What if you could immediately find your next Top 100 most profitable, low risk clients; exactly the customers you want on your roster? Would it be worth the work to bring them in? You bet and...

Boost Your Bank’s Bottom Line with One Change [VIDEO]

by Shaun Heuerman | Feb 21, 2024 | Increase Net Interest Margin, NIM, Sales Process, Sales Training, USP

I believe in the unlimited upside potential in your team, and I believe that with the proper tools, they are capable of so much more! In this video, I’m going to show you how to eliminate the limiting beliefs that keep your team matching rates instead of going after...

Do Your Salespeople Know When to Talk USPs? [VIDEO]

by Shaun Heuerman | Feb 8, 2024 | Increase Net Interest Margin, NIM, Sales Process, Sales Training, USP

I believe that most of your salespeople have only begun to tap into their true potential. They just don’t have the confidence to go after large deals that are happy with their current bank and ask for premium pricing. In this episode, I’m going to show you how the...

“I Don’t Want to Work with Any Other Bank but You” [VIDEO]

by Shaun Heuerman | Jan 18, 2024 | Bank Marketing, Sales & Marketing, Sales Process, USP

If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium...
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