by Shaun Heuerman | Aug 4, 2022 | Culture, Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning, Workplace Culture
During challenging times, the one thing you can count on is that desperate competitors and fly-by-night organizations are going to come in and try to take away your best customers. Let’s face it, your top 100 customers, for any bank under $2-billion asset size,...
by Shaun Heuerman | Jul 27, 2022 | Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
I don’t know about you, but I loved the movie The Founder, probably because I’ve been a systems thinker all of my life, and I truly believe there’s one way that’s the best way to do everything. I believe that when you obsess over how to get the...
by Shaun Heuerman | Jul 14, 2022 | Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
A dear friend asked me a question one time, “Oh really, can you afford not to?” And I thought that was one of the most brilliant questions I’ve ever heard. Let me pose it to you this way. Can you afford not to figure out how to increase your net interest margin...
by Shaun Heuerman | Jun 30, 2022 | Bank Marketing, Sales & Marketing, Sales Process, Sales Training
If your top 100 customers do account for 50 to 140 percent of your profits, like they do for most every bank with under $2 billion in assets, you have to ask yourself: Do you really know how to identify your next top 100 potential customers? Can you get an appointment...
by Shaun Heuerman | Jun 23, 2022 | Effective Leadership, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
I am a nerd. I’ve always been a nerd. When I was a little kid, I used to go to the library every other day and I would drag books all the way up to my chin back onto the bus and back off of the bus, then back to the library. I’d fill up with books about...
by Shaun Heuerman | May 19, 2022 | Sales Process, Sales Training
The past decades and even centuries have witnessed much banking innovation. Consider pneumatic capsule transportation (1799), the credit card (1950), and the ATM (1967). Those innovations were external—easily visible to everyone. But there is also a history of...
