by The Emmerich Group | Jul 25, 2024 | Customer Service, Customer Success, High Performance, Profitability and Growth, Sales Process, Sales Training, Strategic Planning, USP
Whenever I do the Breakthrough Banking Blueprint Conference, I ask the question “Who here is in marketing”, and one or two hands go up. I ask again, “Who here is in marketing” and a few more hands will go up. And then finally, everybody catches on and all hands go...
by The Emmerich Group | Jul 18, 2024 | Capture Profitable Deposits, Customer Satisfaction, Customer Service, Customer Success, Deposits, Fast and Low-Risk Loan Growth, Get More Cross-Sales, High Performance, High Quality Loans, Profitability and Growth, Sales Process, Sales Training, Strategic Planning, USP
It’s a whole new playing field out there. With AI we now have the tools to find your next best customers, but if you don’t bring wisdom to the tools, you have more junk. There’s a world of difference between information and communication. There’s a world of...
by The Emmerich Group | Jul 11, 2024 | Capture Profitable Deposits, Customer Success, Deposits, Employee Training, Fast and Low-Risk Loan Growth, Get More Cross-Sales, High Performance, High Quality Loans, Profitability and Growth, Sales Process, Sales Training, Strategic Planning, USP
We know that for banks that have 2 billion in assets that anywhere between 50 to 140% of their profits come from their top 100 most profitable customers. But the real question is how do we find another 100 just like these? Well, they have the same psychographics,...
by The Emmerich Group | Jul 3, 2024 | Customer Success, Employee Training, Get More Cross-Sales, High Performance, Profitability and Growth, Sales Process, Strategic Planning, USP
Several years ago, there was a gentleman who came into our boot camp, and he was an EVP of a bank on the West Coast. He told me that they had hired a firm, spent several hundred thousand dollars, and been in meetings for five months to figure out how to find their...
by The Emmerich Group | May 1, 2024 | Cross-Sales, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Strategic Planning, USP
I believe every bank has a breakthrough opportunity, a missed profit opportunity, including you, in several of your product lines. What if one of your product lines could be the source of thousands of dollars of additional profits within a few short weeks?...
by The Emmerich Group | Apr 25, 2024 | High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Strategic Planning, USP
What if you were sitting on a goldmine of untapped potential for organic growth and increased profits? What if you could get far more predictable profit and growth impact from your strategic planning process? After reviewing over 500 strategic plans, I find that...
