Strategic Planning Archives - Page 5 of 23 - The Emmerich Group

What is the Most Effective Way to Choose the Right Next Best Customer [VIDEO]

Several years ago, there was a gentleman who came into our boot camp, and he was an EVP of a bank on the West Coast.   He told me that they had hired a firm, spent several hundred thousand dollars, and been in meetings for five months to figure out how to find their...

Marketing Isn’t What It Used To Be [VIDEO]

Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. Video: Bank Marketing Isn’t What It Used To Be In my book, The Breakthrough Banking Blueprint, I quote...