by Shaun Heuerman | Dec 8, 2021 | Profitability and Growth, Strategic Planning
What’s the biggest question in board rooms and among smart bank executives right now? Easy: “How will we replace PPP income in 2022?” That is the hottest question from call-ins to our office from bank CEOs over the last few weeks. And this may be the most important...
by Shaun Heuerman | Oct 15, 2021 | Profitability and Growth, Strategic Planning
It’s unprecedented. In talking with a few dozen CEOs these last two weeks, almost all used the exact same words… “I’m very concerned about 2022. How are we going to replace the income from PPP and the other programs? AND ALL I HEAR ARE EXCUSES FROM MY TEAM…” “We’re...
by Shaun Heuerman | Oct 12, 2021 | Consulting, Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. Video: Bank Marketing Isn’t What It Used To Be In my book, “The Breakthrough Banking Blueprint,” I quote...
by Shaun Heuerman | Sep 29, 2021 | High Performance, Profitability and Growth, Strategic Planning
Challenging times can be overwhelming. They can also be times of great opportunity for those who stay awake. First, we have to change our way of doing things and discover—or rediscover—the ability to systematically pull in the very best new customers at premium...
by Shaun Heuerman | Sep 15, 2021 | Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Training, Strategic Planning
I was speaking recently for a bank marketing association and what occurred to me was that I made a big discovery. I asked them how they move net interest margin. And I got that “huh?” look. Video: Single Most Important KPI for ROI in Marketing Then I dug a little bit...
by Shaun Heuerman | Aug 5, 2021 | Culture, Profitability and Growth, Strategic Planning
If you knew what the very top-performing banks knew, could you become a top-performing bank? I think there’s a strong possibility. In banking, there are some secrets that many of the top-performing banks hold close to their chest because they don’t want...
