by Shaun Heuerman | May 12, 2021 | Bank Marketing, Sales & Marketing, Sales Process, USP
If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium...
by Shaun Heuerman | Apr 28, 2021 | Bank Marketing, Sales & Marketing, Sales Process, Sales Training
Terry Slattery, the Legend of IBM, the person who brought in more business for IBM than anyone has before or since, has been a dear friend and partner of mine for almost two decades now, helping our banks figure out how to grow their revenue streams. Terry recently...
by Shaun Heuerman | Sep 3, 2020 | Culture, Effective Leadership, Employee Motivation, High Performance, Profitability and Growth, Sales & Marketing, Sales Process, Sales Training, Strategic Planning, Workplace Culture
Finally, my new book is out—The Breakthrough Banking Blueprint. It occurred to me years ago when I had the great honor of working with the top franchise company in this country, which was awarded top franchise year in and year while I worked with them, doing their...
by Shaun Heuerman | Feb 11, 2020 | Bank Marketing, Customer Success, Sales Process, Sales Training
If you’re feeling trapped in rate competition, you’re in “Commodity Hell”… and it’s not a fun place. When your customers and prospects view you as no different than the bank down the street, you create a situation where...
by Shaun Heuerman | Oct 3, 2019 | Sales Process
I believe in the unlimited upside potential in your team, and I believe that with the proper tools, they are capable of so much more! In this video, I’m going to show you how to slash the limiting beliefs that keep them stuck in the Rate-Matching rut. If you follow...
by Shaun Heuerman | Sep 19, 2019 | Sales Process
If you’re the kind of leader who: · Has spent hundreds of thousands on “branding” and still have a hard time getting premium pricing · Has made multiple attempts at sales training, and you still haven’t moved your NIM at least 100 points · Is already getting nice...
